Overview
- IP Australia records show 12 As Ever trademarks were filed in September 2024 and approved in June 2025 under the description “fancy.”
- The registrations cover a wide array of goods and services, including cosmetics, fragrances, skincare, candles, food and drinks, yoga straps, pet feeding mats, gardening tools, jewellery, furniture, podcasts and educational seminars.
- A spokesperson for Meghan has called reports of an Australian rollout “speculation,” saying no decision has been made on international expansion.
- Prince Harry and Meghan are set to visit Sydney and Melbourne in mid-April for private, business and philanthropic engagements, with Meghan booked as guest of honor at a women-only retreat in Sydney with tickets up to about AU$3,200.
- Reporting indicates the itinerary includes private meetings with prospective partners and buyers as As Ever operates independently following the end of its Netflix partnership earlier this month.