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As Ever Goes Independent After Netflix Exit as Meghan’s Team Dismisses Australia Expansion Reports

An Australia trip next month is confirmed for private, business and philanthropic engagements, with the brand saying any move into new markets remains undecided.

Overview

  • Netflix confirmed it has ended its investment in As Ever, saying the brand was always intended to continue independently, and As Ever called the first year a period of meaningful growth.
  • An As Ever spokesperson labeled reports of an imminent launch in Australia as speculation and said no decisions have been made on where or when to expand internationally.
  • ITV reported Meghan would take private business meetings in Australia tied to a potential international rollout, a claim As Ever declined to confirm.
  • Harry and Meghan’s office says they will visit Australia in mid-April for private, business and philanthropic engagements, with further details to come.
  • As Ever’s products have so far been available only in the United States, while separate reports citing unnamed insiders claim Netflix was unhappy with the brand, which has not been corroborated by the companies.