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As Ever Adds Sauvignon Blanc as Photo of Meghan Using Jar Tongs Backwards Draws Scrutiny

A quiet early‑October update to Meghan Markle’s lifestyle site revived scrutiny of authenticity, from technique to production.

Overview

  • The As Ever website listed a 2024 Marlborough Sauvignon Blanc and reopened sales of apricot spread and orange marmalade.
  • Launch images on the site showed Meghan lifting a hot jar while gripping a jar lifter the wrong way, with the rubberized end on the jar rather than in her hand.
  • Social media reaction ranged from ridicule over the technique to defenders calling the moment endearing for a novice.
  • Product descriptions say the preserves are inspired by a home‑kitchen recipe, while prior reporting has attributed manufacturing to The Republic of Tea with production in Illinois.
  • No correction or formal response was noted in coverage following the photo’s circulation alongside the low‑key product update.