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Arthur Blank Pledges No Concession Price Hike at Atlanta’s World Cup Venue

He says steady food and drink prices will honor fans during Atlanta’s eight-match hosting run.

Overview

  • Blank said the Mercedes-Benz Stadium is ready for the World Cup and that concession prices will stay at current levels for visiting fans.
  • Atlanta’s NFL-MLS venue is slated to host eight World Cup matches, including one of the semifinals.
  • The stadium is known for fan-friendly pricing, with examples like a hot dog and a soda costing $5.
  • Ticketing falls under FIFA, with face-value seats already above $500 and secondary-market listings for the semifinal reported over $14,000.
  • Tournament preparations at the stadium are underway, including temporary brand cover-ups to meet FIFA’s event rules.