Overview
- Martin Scorsese appears in a promotional video for Black Forest Labs and is listed as an adviser to the company that built FLUX, a generative‑AI tool he showed creating a storyboard and described as offering 'cinematic intelligence.'
- The Art Directors Guild (IATSE Local 800) issued a public statement condemning Scorsese's promotion as 'a betrayal of the collaborative nature of cinema' and warned the tool could displace storyboard artists and other union crafts.
- The guild said models like FLUX are likely trained on large amounts of copyrighted work scraped from the internet without consent, credit, or compensation for the artists whose work underpins the output.
- Representatives for Scorsese did not immediately respond to requests for comment, and the dispute shifts coverage from a tech demo to a broader industry conflict over labor rights and creative practice.
- The clash highlights a wider split in Hollywood between filmmakers who praise AI for speeding previsualization and crews who demand transparency, credit, compensation, and collective bargaining rules for generative tools.