Overview
- The Tyson logo will appear on uniforms for all 19 Arkansas varsity teams starting with the 2026–27 season, with the first football game featuring the patch set for Sept. 12, 2026 at Utah.
- Approximately 90% of the partnership’s revenue is expected to flow to student‑athletes via NIL opportunities, according to reporting cited by multiple outlets.
- Financial terms were not disclosed, and Tyson Foods chairman John Tyson said speculation of a nine‑figure price tag is incorrect.
- The partnership extends beyond uniforms to include designation as the Official Protein of the Razorbacks, logo placement on fields and courts, media backdrops, and brand‑ambassador programs for athletes.
- Learfield’s Razorback Sports Properties facilitated the deal, which follows the NCAA Division I Cabinet’s January approval allowing up to two sponsor patches on regular‑season uniforms.