Overview
- The University of Arkansas announced the naming-rights deal on Wednesday that will place the CommunityAmerica name on the stadium beginning with the 2027 season under a 13-year agreement that puts the active stadium name on the venue for 12 of those years.
- Several partnership elements begin this year, including radio and video-board ads and the renaming of the SEC Club to CommunityAmerica Club, while campus and stadium signage will be replaced over roughly nine to 12 months.
- Arkansas declined to release contract terms at the announcement, but later reporting has put the deal’s total value at about $70 million over 13 years, which would average roughly $5.4 million per year.
- The agreement creates NIL opportunities for Arkansas athletes to promote CommunityAmerica and will allow the credit union to sell Razorback-branded financial products and open local branches as it expands after its November 2025 merger with Unify.
- The move ends a multi-year search that began after the Reynolds naming agreement expired in June 2024 and follows a broader college-football trend of selling stadium naming rights to corporate sponsors to boost athletics revenue.