Overview
- Grande released a short R.E.M. Beauty promotional video in mid‑July that repurposed famous Harry Potter lines to ask about the brand’s Blur Butter product, with outlets reporting the post on the beauty label’s social accounts.
- The clip features impressions of multiple franchise characters, including Molly Weasley, Bellatrix Lestrange, Ron Weasley, Harry Potter, Hermione Granger, Severus Snape, Dobby, Moaning Myrtle and Oliver Wood.
- Fans praised the impressions as “spot on” and the video quickly drew heavy engagement online, with coverage citing roughly two million likes though outlets differ on whether the primary post was on TikTok or Instagram.
- Coverage links the stunt to Grande’s long history of celebrity and character impersonations on shows like Saturday Night Live and The Tonight Show, and notes she is promoting the clip while on her Eternal Sunshine tour and pursuing acting projects.
- The clip illustrates how celebrity-led, nostalgia-driven parody can boost awareness for a branded product and may raise Blur Butter’s profile as R.E.M. Beauty continues to use social clips for product promotion.