Overview
- About 10 days before the World Cup, retailers and manufacturers reported TV sales rising as much as 50–70% compared with a normal May–June period.
- The sales mix has shifted strongly toward 55‑inch and larger models, with chains reporting those sizes now account for roughly 60% of unit sales in places that normally sell closer to 30%.
- Price monitoring by Precialo shows the cheapest window was in February and during May promotions, but the market median has ticked up to about ARS 721,449 in early June as demand rose.
- Despite the median increase, targeted discounts persist: Precialo found roughly 22% of comparable models are cheaper than on May 11, with an average fall of 11.4% for those items and cited examples of large reductions on specific 50–55 inch models.
- Buyers are prioritizing promotions, 12‑installment financing and bundled soundbars or accessories to build a home‑theater setup, a pattern that could keep demand and promotional offers strong through the tournament.