Overview
- The campaign, which launched Tuesday, rolled out viral videos led by Ricardo Darín and featuring Gustavo Garzón, Marina Bellati and Diego Gentile, with Guillermo Francella, César Bordón and Valentina Bassi joining in later clips.
- The Asociación Argentina de Actores y Actrices is calling for clear rules to require consent for use of an actor’s image, voice or performance and to mandate transparency for audiences about AI-generated material.
- The group frames the demands as labor protections, seeking workplace safeguards against replacement and proposals that can be adopted through state regulation or collective bargaining agreements.
- Actors in the videos warn that AI replicas can deceive the public and undercut livelihoods, using direct lines such as Ricardo Darín’s challenge — “Are you sure it’s me?” — to illustrate the risk.
- The campaign places Argentina in a broader trend of performer-led actions after guild disputes in Hollywood and signals possible legal and bargaining moves to curb unregulated use of audiovisual AI.