Overview
- CAME reported 9.5% more travelers than in 2025 and an economic impact near 11 trillion pesos, with total spending up 4.5%.
- The average stay fell to 3.65 nights while daily spending averaged 97,101 pesos, a 3.3% decline in real terms after inflation.
- The season strengthened week by week, peaking over Carnival and long weekends, helped by promotions and installment financing.
- Buenos Aires Province, led by the Costa Atlántica, concentrated the largest volumes as last‑minute decisions shaped occupancy patterns.
- Mendoza stood out for longer stays of about 4.7 nights and global attention from Lonely Planet, with 312,000 January visitors generating roughly 137.5 billion pesos.