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Argentina’s Easter Chocolate Market Splits, From Sub-ARS 1,000 Deals to ARS 150,000 Eggs

Deep discounts try to counter cost spikes that are squeezing buyers.

Overview

  • Industry data shows a 500-gram filled egg now averages about ARS 29,900, with year-over-year increases of up to 49% reported by Focus Market.
  • CIPAN, the Buenos Aires bakers’ chamber, says production costs for eggs and roscas rose 35–40% versus 2025, a jump they expect will lift prices and cut volumes.
  • Supermarket chains including Carrefour, Jumbo, and ChangoMás are running steep offers, with up to 80% off the second unit and listed items starting at ARS 839.
  • Chef-led artisanal lines are expanding the high end, led by Damián Betular’s imported-chocolate collection that tops out at a 1 kg egg priced at ARS 150,000.
  • Chocolatiers report shoppers are comparing options, waiting for promotions, and buying on perceived value rather than impulse.