Overview
- Industry leaders reported 2025 demand tracking above 600,000 units with projections near 650,000, after roughly 400,000 in 2024.
- Financing now underpins about half of purchases, though recent rate spikes—notably 70–80% for commercial credit—are cooling parts of the truck and bus market.
- Decreto 49/2025 allows up to 50,000 electrified vehicles under US$16,000 FOB to enter tariff‑free, accelerating the rollout of Chinese brands such as BYD through pre‑sales and new dealer networks.
- Electrification remains limited locally at roughly 3%, with executives pointing to urban buses and plug‑in hybrids as nearer‑term solutions while public charging and a common standard lag.
- Exporters pressed for tax relief and policy clarity—despite a cut to about 17%, burdens remain well above Brazil and Mexico—while European peers in Múnich warned CO2 goals may need adjustments.