Overview
- NielsenIQ reported that line‑white and small appliances led growth with a 36% annual increase in units.
- Trade deregulation delivered record imports, broadening assortments and boosting availability in previously restricted categories.
- Prices hit multi‑year lows: by November, refrigerators were down 39.5% and washing machines 45% in dollars year over year; in pesos, declines were 10% and 18%.
- Lower relative prices, wider access to consumer credit and early‑year real wage gains supported demand through election‑related financial volatility.
- Domestic output and employment came under strain, exemplified by Whirlpool closing its Pilar washing‑machine plant, and many firms ended 2025 with thin or negative margins, raising 2026 profitability concerns.