Overview
- IPCVA will lead a 1,150‑square‑meter Argentine Beef pavilion at SIAL China in Shanghai from May 18 to 20.
- The stand will host 25 Argentine exporters and a large restaurant serving tastings to importers, buyers, and chefs.
- China remains Argentina’s top buyer by volume, and the pavilion aims to lock in sales while showcasing quality and traceability.
- The institute is extending promotion to inland cities such as Chongqing and has advanced e‑commerce ties with JD.com to reach shoppers online.
- Industry leaders say newly applied safeguard quotas that cap meat imports have clouded the outlook, so firms will use the fair to read access, volumes, and competitor moves by Brazil, Australia, and the United States.