Overview
- The campaign, which was announced Wednesday at Casa Rosada, was led by Secretary General Karina Milei alongside senior officials and top meat industry CEOs.
- Events run April 27–May 1 in Philadelphia, Chicago and Los Angeles to link Argentine packers with U.S. importers and distributors, with PromArgentina hosting its first overseas business round.
- The drive follows a U.S. quota expansion that added 80,000 tonnes and lifted access to 100,000 tonnes, with more than 7,000 tonnes already certified in the new allotment, according to officials.
- Early 2026 beef exports reached about 102,200 tonnes worth $648.9 million in January–February, with volume up 3.1% and value up 32.9% from a year earlier.
- Officials frame the effort as brand building and market diversification, since China still buys roughly 70% of Argentina’s beef and U.S. buyers demand steady volume, strict sanitary standards and reliable supply.