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Argentina E‑Commerce Hit ARS 35.3 Trillion in 2025, Beating Inflation

CACE highlights consolidation of online sales despite inflationary price recomposition.

Overview

  • In its annual snapshot with Kantar, CACE reports nominal growth of 60% for 2025, outpacing estimated 31% inflation by 29 points and signaling real expansion.
  • Shoppers bought 645 million items, up 28% year over year, while orders rose 3% and the average ticket climbed 55% to ARS 143,128.
  • By revenue, Travel and tourism led, followed by Food, beverages and cleaning, and Audio/visual, IT and phones; by units, Food and beverages ranked first, then Tools and construction, and Home and garden.
  • Standout category gains included Infant products (+209% billing), Construction materials and tools (+117%), Sports (+71%), Major appliances (+70%), Travel (+68%), and Food and cleaning (+64%).
  • Executives flagged pressures from cross‑border shopping and uneven provincial taxes as firms pivot to efficiency, noting faster local logistics with about one‑third of purchases delivered the same day.