Overview
- An ARD documentary on the ARD Mediathek has Nic Kaufmann disclose that single video posts can pay between €1,000 and as much as €40,000–€50,000 for U.S. clients.
- Kaufmann says his best year was 2022 when he earned slightly more than €1 million and attributes that income to sustained work and partnerships with luxury brands.
- He recounts pushing long hours and feeling close to burnout before seeking therapy and adopting stricter routines, which he credits with helping his recovery.
- Psychologist Elias Jessen, who works with creators, says constant number-driven pressure from platform metrics makes anxiety disorders, depression and burnout common across the influencer sector.
- The film underscores that influencer income is highly concentrated at the top, that U.S. markets pay premiums, and that platform incentives for nonstop content production could increase demand for better industry support and mental-health care.