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April Fools’ Day Floods Gaming With Jokes and a Few Real Updates

This year’s stunt blurred playful marketing with actionable, time-limited updates.

Overview

  • Developers and publishers across gaming, which rolled out posts Wednesday, filled social feeds with April Fools’ gags that leaned on parody trailers, fake modes, and mock product pages.
  • Examples included The Witcher’s Project R.O.A.C.H. “rideable” controller, Capcom’s Pragmata riff on Mega Man fan theories, SEGA’s “3% more blue” logo tweak, PowerWash Simulator’s Date the Dirt, and Satisfactory’s “Literally Just Some Guy.”
  • Nintendo of America launched a real Pokémon Pokopia event called the Copycat Challenge that runs through April 2 at 4:59 a.m. PT and rewards an inflatable Sudowoodo for passing in-game quizzes.
  • Indie studio Landfall used its Landfall Day stream to confirm Haste and Content Warning are coming to PS5, Xbox Series X/S, and Switch, and to push a Peak update that replaces the help button with a kick.
  • Gaming outlets such as Game Informer, Kotaku, and Polygon are updating roundups throughout the day, underscoring how April 1 posts blend clear jokes with a small number of concrete announcements.