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Apps and Packaging Clues Reveal Big Brands Behind German Store Labels

New app-driven lists show where big-name manufacturers supply discounter labels, helping shoppers cut costs without guesswork.

Overview

  • Chip.de’s latest update spotlights tools like Wer zu Wem and the MarkenDetektive app that map no‑name products to their actual makers and quantify potential savings.
  • Aldi’s new Tandil Eco detergent lists ECC on the pack, identified as Werner & Mertz of Frosch fame, with MarkenDetektive citing roughly 40% lower cost per wash and about €1.50 saved per box.
  • Recent Aldi pairings include All Seasons creamed spinach from Iglo, Biscotto coffee biscuits from Bahlsen, Goldähren zwieback from Brandt, Milsani yogurts from Müller, and Rio d’Oro orange juice from Valensina.
  • Rewe’s ja! line features products traced via identity codes to Ehrmann (Fruchtige Minis), Meggle (herb butter), Frosta (creamed spinach), Lorenz/Bahlsen (paprika potato sticks), and Wiesenhof (mini chicken schnitzel).
  • Reporters and user feedback note that a shared manufacturer does not guarantee identical recipes or performance, with some consumers observing different wash results and Aldi’s non‑Eco Tandil produced by Dalli.