Overview
- Wall Street stayed upbeat, with Bank of America reaffirming a Buy at $705 and Macquarie starting coverage at $710.
- BofA projects e‑commerce net revenue near $90 million in the first quarter, up from about $34 million in the fourth quarter.
- The bank estimates total Q1 sales of $1.813 billion, above company guidance, while management says gaming is still the main growth engine.
- Northbeam, a marketing data firm, has not shown clear gains in Axon, AppLovin’s AI ad engine, share of advertiser budgets since January.
- AppLovin rolled out new‑customer and new‑visitor campaign types and a referral self‑serve push that led to more than 3,000 pixel installs.