Overview
- Chief product chief Giovanni Ge outlined plans for a new social platform on a Chinese‑language podcast, with a live job posting seeking an architect for the “next‑generation” network.
- The initiative targets first‑party user data and owned ad inventory, reversing AppLovin’s current reliance on third‑party apps and contrasting with Meta’s audience‑first playbook.
- Shares jumped more than 7% on Feb. 19 after Adjust’s ecosystem report and added roughly 2% after the platform plans surfaced, though the stock remains down about 40% in 2026.
- Adjust’s Mobile App Trends report showed worldwide installs up 10% year over year in 2025 and sessions up 7%, pointing to resilient mobile usage and ad demand.
- AppLovin posted Q4 revenue of $1.658 billion, up 66% year over year and ahead of forecasts, as several analysts kept bullish stances with targets including Wedbush at $640 and Benchmark at $775, and Scotiabank maintaining Outperform.