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AppLovin Drops as Short Sellers Escalate Attacks on Its AI Ad Business

Fresh claims meet heavy insider sales to test a lofty market view.

Overview

  • AppLovin, which fell about 8–9% Thursday, traded near $396 with no new company announcement driving the move.
  • Short sellers questioned whether the company’s AI-driven ad platform can keep its edge, as the stock is now down about 35% this year from a 52‑week peak near $745.
  • Insider filings showed CEO Adam Foroughi executed 44 sales on March 11–12 and director Eduardo Vivas sold more than 130,000 shares on March 16, part of 155 insider transactions over three months with little buying.
  • Results stayed strong, with Q4 2025 revenue of $1.66 billion, an 84% adjusted EBITDA margin, $3.95 billion in annual free cash flow, and Q1 2026 guidance of $1.745–$1.775 billion in revenue at similar margins.
  • Broader forces added pressure, with reports pointing to weakness in tech stocks, rising oil, tensions involving Iran, and a new OECD forecast that U.S. inflation could reach 4.2% this year, even as many analysts keep price targets well above current levels.