Overview
- At WWDC in June 2026 Apple unveiled “Siri AI,” a redesigned assistant that can read screen content, search apps, photos, mail and calendars, perform on‑device actions and hold longer contextual conversations.
- Apple said it plans to ship Siri AI with iOS 27 in September 2026 but set minimum software and hardware requirements that restrict features to newer devices such as iPhone 15 Pro or systems with M1 chips.
- Because of a public dispute over how the EU Digital Markets Act should apply to deeply integrated assistants, Apple will not enable Siri AI on iPhones and iPads in the EU at launch, while offering it on Macs, Apple Watch and Vision Pro.
- Apple argues that opening the assistant to third parties would harm user privacy and security and sought a temporary exemption; the European Commission says the choice not to launch on iPhone or iPad rests with Apple and refuses special exceptions.
- The decision exposes a core tension for Apple between personalized assistant capabilities, which require broad access to personal data, and its privacy stance using on‑device processing and a Private Cloud Compute approach, with competitive risks if rivals deliver broader mobile assistants sooner.