Overview
- Tim Cook teased “a big week ahead,” with announcements beginning Monday, March 2, followed by additional reveals through Wednesday, March 4.
- Apple invited press to an in-person “Apple Experience” on March 4 in three cities, where hands-on time with newly announced hardware is expected.
- Reporting points to up to five products, led by a lower-cost MacBook (code-named J700) with an A18 Pro chip, an aluminum chassis in bright colors, a display just under 13 inches, and a reported starting range around $699–$799.
- Leaked specs suggest tradeoffs on the budget MacBook such as a 400-nit display without True Tone or P3, slower charging, limited storage options with slower SSDs, and no keyboard backlight.
- Stores have been told to prepare for heavy traffic and longer hours, with one new product slated for dedicated table space, while other expected announcements include an iPhone 17e entry model, M5-based MacBook Air and Pro updates, and refreshed iPad and iPad Air lines.