Overview
- Apple says the accessory comes in two versions — a short strap and a crossbody long strap — priced at $149.95 and $229.95 respectively.
- The textile pocket features an open, ribbed knit inspired by Issey Miyake pleats that expands to hold small items and lets the iPhone screen remain visible.
- Sales start online and in selected Apple Stores in the United States, France, China, Italy, Japan, Singapore, South Korea and the United Kingdom, with Mexico excluded from the initial rollout.
- Manufactured in Japan as a limited edition, the piece is offered in eight colors for the short strap and three for the long strap.
- Coverage notes intense social‑media reactions to the fashion‑first concept and price, with analysts framing it as part of Apple’s premium accessory strategy.