Overview
- Apple introduced the iPhone 18 Pro and 18 Pro Max with the A20 Pro chip and a 48MP main camera that uses a physical variable aperture and set higher launch prices compared with last year.
- Pre-orders opened on Saturday, September 12, and Apple has scheduled India sales to begin on September 18 through its website, Apple Store app and authorised retailers.
- Apple Store online delivery estimates in the U.S. have slipped so that many iPhone 18 Pro configurations now show September 29 to October 13 delivery windows while some market trackers report shorter waits in other countries and China showed early sellouts.
- Retailers such as Croma are running pre-booking programs and combining bank cashback, trade-in values and exchange bonuses to cut effective prices for the iPhone 17 Pro series to as low as Rs. 69,990 and to offer incentives on the new models.
- Carriers are offering steep promotions, including free or near‑free devices with qualifying plans and large trade‑in discounts, and Apple’s published service prices in India list costly repairs such as Rs. 42,900 for an iPhone 18 Pro Max screen replacement which raises total ownership costs.