Overview
- Apple released a short iPhone 17 Pro video on its South Korea YouTube channel that invites users to decorate the phone with stickers.
- The ad directs people to place stickers on the raised rear camera plateau, which holds the cameras, flash, microphone, and LiDAR scanner.
- Companion clips and hashtags such as #PhoneDecor and #iPhoneCustomization encourage viewers to share their own designs.
- The promotion announces no new hardware or software features and instead highlights style and creativity.
- The playful look marks a shift from Apple’s usual minimalist Pro branding and opens the door to more user-led customization in its marketing.