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Apple’s First Foldable Tipped as ‘iPhone Ultra’ for September Reveal

The model will sit above the iPhone 18 Pro as a new top tier outside the main lineup.

Overview

  • Multiple outlets on Monday cited a Macworld report that Apple will market its first foldable as the iPhone Ultra and unveil it alongside the iPhone 18 Pro in September.
  • Bloomberg’s Mark Gurman says the launch timing remains on track but early supply could be tight for weeks, after Nikkei Asia’s claim of a longer delay that other reporting disputed.
  • Leaked dummies and schematics point to a passport-shaped book fold with a roughly 7.8-inch inner display and a 5.5-inch cover screen, hole‑punch selfie cameras, and no visible Face ID hardware.
  • Analysts tie likely scarcity and a price well above $2,000 to the complex near‑creaseless Samsung OLED panel and multi‑layer display stack, with an initial run reportedly around 7–8 million units.
  • Reports also describe a MacBook Ultra with an OLED touchscreen positioned above MacBook Pro, now expected in early 2027 due to memory supply constraints.