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Apple’s First Foldable ‘iPhone Ultra’ Expected in September as Ultra Branding Expands

Reports point to a new Ultra tier that lets Apple debut riskier, high‑price hardware without reshaping its core lineup.

Overview

  • Macworld reported Monday that Apple will market its foldable phone as the iPhone Ultra and create a separate MacBook Ultra line, positioning both above current Pro models with the laptop likely slipping into early 2027.
  • Bloomberg’s Mark Gurman countered talk of a 2027 phone delay, saying Apple still targets a September 2026 reveal alongside iPhone 18 Pro models, though mass production has not ramped and early supply may be tight as John Ternus is expected to host the launch.
  • New schematics and dummy units depict a book‑style, passport‑shaped device with a roughly 7.8‑inch inner OLED and about a 5.5‑inch cover screen, hole‑punch selfie cameras, no visible Face ID hardware, and a hinge designed for a thin chassis around 9–11mm when folded.
  • Pricing is rumored to top $2,000 with one figure near $2,400, and leaks point to an A20 Pro chip on a 2nm process, 12GB of RAM, up to 1TB of storage, the largest iPhone battery yet near 5,400–5,800 mAh, and a possible eSIM‑only design.
  • Gurman also signaled that a larger foldable iPad may be shelved, reinforcing reports that Apple will test foldables at the very high end first and limit early iPhone Ultra output due to complex multi‑layer OLED panels and new hinge materials.