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5d ago

Apple’s Eddy Cue Expects F1 Film Sequel, Eyes Expansion Beyond U.S. Rights

Apple is using exclusive U.S. Formula One coverage to grow its services business.

Formula One F1 - Miami Grand Prix - Miami International Autodrome, Miami, Florida, United States - May 1, 2026 General view of a Miami graphic on the floor of the pit lane during practice REUTERS/Brian Snyder
Jamie Erlicht, Lewis Hamilton, Tim Cook, Eddy Cue, Zack Van Amburg and Damson Idris attend the premiere for the film "F1 The Movie" in New York City, U.S., June 16, 2025. REUTERS/Kylie Cooper
Apple's senior vice president of Services Eddy Cue attends the "F1: The Movie" European premiere in London, Britain, June 23, 2025. REUTERS/Maja Smiejkowska
Eddy Cue hopes for 'F1' movie sequel, increased streaming rights

Overview

  • Speaking at the Miami Grand Prix on Friday, Eddy Cue said he "hopes and expects" a sequel to Apple’s Brad Pitt F1 movie.
  • Cue said Apple wants to stream F1 in more countries, noting the sport sells rights by territory rather than in a single global deal.
  • Apple TV is the exclusive U.S. broadcaster for the 2026 season, carrying live coverage of all 24 races after taking over from ESPN.
  • Cue said incoming CEO John Ternus is an amateur racer who strongly supports Apple’s F1 push and plans to be active around the sport.
  • The movie’s reported $200 million budget and $634 million box office, along with Apple’s Miami event promotions, make a follow-up more likely though not yet announced.