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Apple’s €699 MacBook Neo Opens Preorders Ahead of March 11 Launch

Apple uses supply‑chain leverage to court students with a low‑cost Mac.

Overview

  • Powered by the A18 Pro chip with 8 GB of unified memory, the entry model features a 13‑inch Liquid Retina display (2408×1506) and weighs about 1.23–1.3 kg in four colors.
  • Two configurations are offered: €699 with 256 GB storage and no Touch ID, or €799 with 512 GB and Touch ID, with education pricing starting at €599.
  • Trade‑offs to hit the price include an sRGB‑only panel without True Tone or ProMotion, a smaller 36.5 Wh battery rated up to 16 hours with no fast charging, and no charger in the box.
  • Connectivity is limited to a headphone jack and two USB‑C ports, with only the left USB 3 port supporting 4K/60 displays and the right restricted to USB 2.0.
  • Industry analysis says the launch pressures Chromebooks and Windows PCs during a memory‑chip shortage, and Apple’s Colleen Novielli says the “Neo” name was chosen to feel youthful and friendly.