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Apple’s $599 MacBook Neo Resets Entry-Level Laptops as Touchscreen Seen Unlikely

Bloomberg reports Apple is prioritizing the $599 target over features like touch, keeping the A18 Pro Neo focused on first-time buyers.

Overview

  • Bloomberg’s Mark Gurman says a touchscreen Neo is unlikely for years because added display costs would break the budget profile, with touch expected to debut on premium OLED MacBook Pro models first.
  • The 13-inch A18 Pro laptop launched last week at $599 ($499 for education) with a fanless design, up to roughly 16 hours of battery life, and base specs of 8GB RAM and 256GB storage that reviewers say handle everyday tasks well.
  • Industry voices including MKBHD, former Windows chief Steven Sinofsky, and Asus CFO Nick Wu characterize the Neo as a disruptive shock to budget Windows and Chromebook rivals.
  • To hit the price, reported trade-offs include a non‑backlit keyboard, a base model without Touch ID, and one USB‑C port limited to USB 2.0, alongside an sRGB display without P3 or True Tone.
  • Teardowns from iFixit and others highlight unusually modular parts and quick access, with some calling it the most repairable MacBook in years.