Overview
- Apple began in‑store sales and same‑day pickup for the MacBook Neo today in multiple regions, with North American availability listings rolling out over the day.
- The 13‑inch laptop uses Apple’s A18 Pro chip and, per Apple, delivers up to 50% faster everyday performance than a bestselling Intel Core Ultra 5 PC.
- The base model costs $599 with 256GB of storage and a Magic Keyboard, a $699 option adds 512GB and Touch ID, and education pricing starts at $499.
- Analyst Ming‑Chi Kuo forecasts 4.5–5 million Neo shipments in 2026 within roughly 25 million MacBooks overall, noting current assembly by Quanta and the possibility of Foxconn joining.
- Kuo reports Apple is absorbing higher memory costs to hold pricing, and he now expects Neo 2 may skip a touchscreen as Apple targets an OLED touchscreen MacBook Pro in late 2026 or early 2027.