Overview
- Apple staged an outdoor celebration in Chengdu’s Chunxi Road district, the Asia-Pacific kickoff after New York, with CEO Tim Cook on site and singer Li Yuchun performing for about 40 minutes.
- On March 19, Cook met Sichuan provincial leaders in Chengdu, thanking them for support and calling the province crucial to Apple’s growth in China.
- On March 20, China’s Commerce Minister Wang Wentao held talks with Cook, who emphasized the market’s importance, supply-chain strength, and moves to expand automation with AI.
- Senior operations chief Sabih Khan visited Sunwoda in Shenzhen and Foxconn lines in Shenzhen and Chengdu, highlighting long-standing supply-chain roots and joint optical inspection using iPhone hardware.
- Apple continued regional outreach with a Beijing session featuring eight game developers and a fully booked Today at Apple event in Seoul’s Myeong-dong store, with March celebrations documented on Apple’s Newsroom.