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Apple Unveils Siri AI but Withholds iPhone and iPad Launch in the EU

Apple says the EU’s Digital Markets Act would force rival assistants to gain deep access to private data, prompting it to block Siri AI on iPhone and iPad while it seeks a regulatory solution.

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Besucher der jährlichen World Wide Developers Conference versammeln sich in der Apple-Zentrale in Cupertino.

Overview

  • Apple introduced a rebuilt assistant called Siri AI at WWDC, which combines on‑device models, Apple’s Private Cloud Compute and Google’s Gemini for the most complex queries.
  • The company announced it will not enable Siri AI on iPhone and iPad in the European Union at launch, citing the DMA’s requirement to provide rival assistants equivalent system and data access.
  • The European Commission rejected Apple’s request for a multi‑month carve‑out, saying exemptions would deny competing assistants fair access to users on gatekeeper platforms.
  • Siri AI will still be available to EU users on Mac, Apple Watch and the Apple Vision Pro, will launch initially in English, and some features will be limited to top‑end hardware or subject to daily server quotas.
  • iOS 27 and related OS updates ship this autumn with Siri AI and other improvements, but the EU restriction means developers and many iPhone/iPad users in Europe cannot test or use the new Siri features at first.