Overview
- Apple announced Siri AI at WWDC on Monday, June 8, presenting a rebuilt assistant that reads screen content, acts inside apps, and uses the camera for Visual Intelligence.
- The company said it will use Google’s Gemini as the foundation, distilling and adapting those models to run on-device or on Apple’s Private Cloud Compute to protect user data.
- Siri AI will appear as a standalone app with conversation history synced via iCloud, more natural customizable voices, and tools for assisted writing and image editing.
- Apple set a staged rollout with a U.S. English beta planned for late this year, limited to devices that support Apple Intelligence, and said the EU and China will be excluded at launch for regulatory reasons.
- The move follows criticism and a roughly $250 million settlement over earlier AI marketing promises, and it leaves Apple racing to convert announced capabilities into widely available features while rivals press ahead.