Overview
- Apple unveiled the iPhone 18 Pro and iPhone 18 Pro Max at its Sept. 9 launch, priced in the U.S. at $1,199 and $1,299 for 256GB with preorders opening Sept. 12 and initial sales from Sept. 18.
- The Pro models introduce major hardware changes including the 2nm A20 Pro chip and a 48MP Fusion main camera with a physical variable aperture that gives users four aperture settings for better low‑light and depth control.
- European regulatory energy‑label filings list the Pro battery capacities as 4,056 mAh for the iPhone 18 Pro and 5,391 mAh for the iPhone 18 Pro Max and note that SIM‑tray variants have smaller cells than eSIM‑only models.
- Local pricing will be far above U.S. list prices in some markets because of currency moves, import taxes and registration fees, with India’s base Pro prices up about Rs 30,000 and Pakistani estimates showing PTA charges adding hundreds of thousands of rupees to retail costs.
- Apple also announced the foldable iPhone Duo with mid‑October preorders and late‑October sales, and said iOS 27 introduces Siri AI with daily usage limits and that expanded access to Apple Intelligence will be paid in the future.