Overview
- Apple announced the price change in late August 2026, moving the monthly fee to $14.99 and raising the annual plan from $99 to $119.
- The rollout is staggered by region so some European subscribers will not see the new rates until October.
- The announcement prompted heavy criticism on social media and some users said they would consider canceling or switching plans because they do not value recent additions like F1 or MLB.
- The hike follows recent increases from other services such as Paramount+ and YouTube Premium and adds to growing household streaming costs that may drive subscribers to consolidate or prepay annual plans.
- Apple has kept Apple TV+ ad-free while investing in original shows and live sports rights, and this change continues a pattern of repeated price rises since the service launched in 2019.