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Apple TV Announces Free ‘Think Apple TV’ Fan Activation at LA’s Westfield Century City

The pop-up underscores Apple’s bid to boost awareness by pairing show exhibits with Shot on iPhone demos.

Overview

  • Apple said Friday it will host a free "Think Apple TV" fan experience over two weekends at Westfield Century City in Los Angeles.
  • The event runs April 23–26 and April 30–May 3, with customization offered from 12 p.m. to 8 p.m. and walk-up access from 8 p.m. to 10 p.m.
  • Attendees can explore interactive installations tied to series including Pluribus, Shrinking, The Morning Show, Slow Horses, Stick, Margo’s Got Money Troubles, and Your Friends & Neighbors.
  • Programming includes Shot on iPhone experiences that highlight newer pro camera features and on-site sweatshirt and tote bag customization tied to Apple TV shows.
  • Guild and Television Academy members receive expedited check-in, signaling outreach to industry professionals at a high-traffic LA shopping hub.