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Apple to Reveal iPhone 18 Pro Line and First Foldable at Sept. 9 Event

Higher prices with constrained early supply will reflect memory and chip shortages, testing John Ternus's approach as CEO.

Overview

  • Apple will stream its 'Surprise and Shine' event at 10:00 a.m. Pacific Time on Wednesday, Sept. 9, where the company is widely expected to announce new iPhone Pro models and a book-style foldable.
  • Reports describe the foldable as a compact book-style device with roughly a 5.5-inch outer screen and a 7.8-inch inner display, Touch ID instead of Face ID, two rear cameras, and engineering work to reduce the inner- screen crease, though those details remain unconfirmed by Apple.
  • Multiple outlets cite Bloomberg and other leak sources that put a likely starting price for the foldable in the roughly $2,000 to $2,199 range with higher-capacity configurations possibly approaching $3,000, and they warn initial supply will be limited.
  • The iPhone 18 Pro and Pro Max are expected to focus on internal upgrades such as a 2nm-class A20 Pro chip, Apple’s C2 modem, improved cooling and battery life, and a possible mechanical variable aperture on the Pro Max for low-light photography.
  • Analysts link Apple’s product mix and timing to DRAM, NAND and advanced packaging constraints, which could push pre-orders and iOS 27 release dates into a staggered schedule and shape early buyer access and Apple’s share of the growing foldable market.