Overview
- Apple has scheduled a “Surprise and shine” event for Wednesday, Sept. 9, where the company is widely expected to introduce iPhone 18 Pro, iPhone 18 Pro Max and its first foldable, commonly called the iPhone Ultra.
- Leaks and a viral Unbox Therapy prototype video show a book‑style foldable with a visible crease, a roughly 5.4‑inch outer screen and a 7.7–7.8‑inch inner display, but outlets stress the mock‑up is not a final retail unit.
- Multiple reports say Apple may trade away some hardware to hit an ultra‑thin foldable profile, including swapping Face ID for Touch ID, limiting the rear cameras to two, moving or removing physical controls, and relying on eSIM and sub‑6GHz 5G.
- Analysts and supply‑chain sources estimate the foldable will start around $1,999 and could reach $2,000–$2,500 or more, with early inventory constrained by tight DRAM, NAND and advanced packaging capacities.
- Separately, iPhone 18 Pro/Pro Max leaks point to an A20 Pro chip, 120Hz Pro displays and new colors such as Dark Cherry and Sky Blue, and analysts warn higher prices and the foldable's supply limits could weigh on demand and margins.