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Apple Tests Four Designs for Display-Free Smart Glasses Targeting 2027 Launch

The reported plan signals a pivot to lighter, iPhone‑tied eyewear that feeds Apple Intelligence with real‑world context.

Overview

  • Bloomberg’s Mark Gurman reported Sunday that Apple is trialing at least four frame styles, including two rectangular options and two oval or circular options in different sizes.
  • Apple is keeping frame design in‑house and is testing acetate for the main body, a premium eyewear material seen as more durable and upscale than typical plastic, with black, ocean blue, and light brown among colors under review.
  • Prototypes include a distinctive camera setup that uses vertically oriented oval lenses with surrounding indicator lights, a look meant to stand out from rivals and make recording more visible to bystanders.
  • The glasses are display‑free and iPhone‑tethered, with reported features such as hands‑free Siri, photo and video capture, phone calls, notifications, music playback, and computer‑vision inputs for Apple Intelligence features like visual reminders and navigation.
  • Apple is reportedly aiming to unveil the device in late 2026 or early 2027 and sell it in 2027, marking a shift from its earlier AR/VR push as it eyes demand created by Meta’s Ray‑Ban smart glasses.