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Apple Tests Deep Red Option for iPhone 18 Pro, Bloomberg Reports

The trial color reportedly builds on strong demand for the iPhone 17 Pro’s Cosmic Orange, especially in China.

Overview

  • Bloomberg’s Mark Gurman reports Apple is considering a deep red finish for the iPhone 18 Pro and Pro Max, with choices still in testing and subject to change.
  • Rumors of purple and brown shades are described as likely variants of the same red concept rather than separate final colors.
  • Given the popularity of Cosmic Orange, particularly in China, Apple may keep that option alongside the new red, according to the report.
  • The anticipated iPhone Fold is expected to avoid bright hues and instead ship in muted options such as black or dark gray and white or light silver.
  • Separate reporting suggests the iPhone 18 Pro lineup will look similar to the 17 Pro models, with color treatments serving as a primary refresh ahead of a launch expected around September.