Overview
- Bloomberg’s Mark Gurman reports Apple is testing a burgundy-like deep red finish for iPhone 18 Pro and Pro Max, a first for the Pro line and the first red iPhone since iPhone 14 (PRODUCT)RED.
- Rumored purple and brown options are likely tonal experiments of the same red concept rather than separate launch colors, according to Gurman.
- A Weibo leaker says the iPhone 18 series has entered limited test production with materials largely unchanged, indicating engineering validation rather than final mass manufacturing.
- Color choices are not finalized and Apple could still adjust the lineup or add a new finish after launch, consistent with past mid-cycle color additions.
- The first foldable iPhone is expected to debut in conservative shades such as dark gray or black and white or light silver to simplify first‑generation manufacturing, with a reveal targeted for September.