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Apple Store External SSD Prices Jump as Supply Tightens

AI data‑center demand is diverting memory and flash to enterprise buyers, pushing vendors to raise prices.

Overview

  • Apple updated the prices of third‑party external drives online and in retail stores last week, according to Bloomberg’s Mark Gurman.
  • A SanDisk 4TB portable SSD now lists for about $1,200, up from roughly $500, and the 1TB version jumped to about $360 from $120.
  • Apple’s online store shows most external drives as unavailable for delivery or pickup, with limited stock reported in some physical stores.
  • Vendors set pricing for these accessories rather than Apple, and similar shortages and higher prices are showing up at Amazon and Best Buy.
  • The same supply squeeze tied to AI data centers has already pushed up recent Mac prices, and reporting indicates the pressure is likely to persist through 2026.