Overview
- Apple launched the Back to School promotion on Thursday, July 16, 2026, and the limited campaign runs through August 27, 2026.
- U.S. and Canadian education buyers receive Apple Gift Cards worth $150 for any MacBook Pro and $100 for MacBook Air, iPad Pro and iPad Air.
- In countries including India, China, Singapore and Vietnam Apple is offering bundled accessories such as AirPods 4, a four‑pack of AirTags or a free Apple Pencil Pro instead of gift cards.
- Access to the offers is restricted to verified education customers — students, parents buying for students, educators and certain school employees — with UNiDAYS verification used in some markets, and several product lines are excluded from the promotion.
- Coverage notes the program is shorter and narrower than in past years, comes after recent Apple price hikes tied to memory costs, and that non‑education buyers can often find deeper discounts from third‑party retailers.