Overview
- Apple released the “Peak Performance” video on its official YouTube channel to showcase the iPhone 17 Pro’s vapor chamber cooling and A19 Pro chip.
- The voiceover says the chip is “vapor cooled” and claims it can “juggle over 35 trillion complex tasks a second.”
- Apple says the vapor chamber moves deionized water to spread heat through the aluminum frame for about 40% better sustained performance in demanding tasks, a company claim not independently verified in the reporting.
- Coverage explains that vapor chambers cool by vaporizing liquid under heat and condensing it at the chassis to reduce temperatures and limit throttling.
- The ad closes with the strapline “Vapor cooled for serious performance,” as Apple positions the Pro models at $1,099 and $1,199, above the $999 iPhone Air and $799 iPhone 17.