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Apple Splits Mac Line: €700 MacBook Neo Debuts as M5 Pro/Max Pros Reach Stores

Reviewers attribute the €700 price to iPhone‑class silicon at scale.

Overview

  • Apple introduced the MacBook Neo as an entry‑level notebook from €700, using an iPhone‑derived A18 Pro chip in a first for the MacBook line.
  • To reach the price, the Neo forgoes features such as a keyboard backlight, Thunderbolt and MagSafe, offers limited USB ports, and ships with 8 GB RAM and a slower SSD, which reviewers still deem sufficient for everyday tasks.
  • Early reporting highlights improved repairability on the Neo with screw‑based assembly and quick swaps for small components like ports and speakers.
  • At the top end, new MacBook Pros with M5 Pro and M5 Max are now on sale, featuring a fusion dual‑die architecture and much faster SSD performance, with sustained loads prompting notable heat and fan noise on Max models.
  • The Neo targets basic office, web and media use, while the refreshed MacBook Air—now with an M5 chip, 16 GB RAM, wider color support and Thunderbolt 4—caters to users who need more performance and multiple external displays.