Overview
- Apple sent invites Wednesday, Aug. 26 and confirmed a livestreamed Special Event for Wednesday, September 9 at 10:00 a.m. Pacific from the Steve Jobs Theater.
- Multiple outlets report Apple is expected to present the iPhone 18 Pro, iPhone 18 Pro Max and a first foldable iPhone that many call the iPhone Ultra, with watches and accessory updates also likely.
- The foldable is described in leaks as a book-style device with about a 5.3–5.5-inch outer display and a 7.6–7.8-inch inner display, a titanium frame, Touch ID in the side button, and a dual‑camera setup, though these details remain unconfirmed.
- Analysts and supply‑chain reports warn rising DRAM and NAND costs plus packaging and 2nm A20 Pro chip constraints could push prices higher—industry estimates place the foldable’s starting price near $1,999—and limit initial inventory.
- The September reveal will test Apple’s new leadership under Ternus and could trigger long preorder waits for premium models, affect carrier and retailer stocking, and shape whether mainstream iPhone models roll out later in spring 2027.